Every top Internet marketer has used or still uses Ezine advertising to reach out to their target audience and gain a massive in-flow of traffic coming in at reasonable cost. While there are landmines with this technique, you can learn how to negotiate around them with little difficulty. Ezine advertising is not hard to work with, but knowing where to put your money is half the battle.

Become a Reader of the Ezine: It's not enough that an ezine is in your niche and claims to have a certain number of subscribers; you want to make sure it offers people relevant and high quality content. If an ezine isn't put together in a professional way or has a spammy look, you'd be wasting your money by placing an ad in it. Remember that when you advertise in an ezine, your success will depend a great deal on how the subscribers feel about the publication in general. There's no point, therefore, in advertising in an ezine that has a poor or non-existent relationship with its subscribers. If the readers believe in the ezine and publishers, they'll be much more likely to consider your offers. The easiest way to get an accurate picture of what an ezine is really like is to become a subscriber before you become an advertiser. Beware of Co-Ops: You may have seen offers where you can advertise in several ezines at a time for one low fee; these deals are often called co-ops. The problem is, co-ops seldom offer you any high quality ezines in their selections so you end up not getting what you hoped for. For the price of the co-op ad, you can usually find one ezine with a decent sized subscriber list whose advertising rates are affordable. These co-op offers are mainly aimed at newbies and the quality of the ezines that participate is not what you should be wasting your efforts with. One of the problems with these deals is that they don't allow you to really focus on a specific niche, so you can't target your ads properly. The worst thing that could happen to you is, paying for an ad and not seeing it run -it happens all the time with co-ops so make sure you stay away.

Does the Ezine Use a Double Opt-in For Subscriptions: It's always recommended that you subscribe to any ezine you're thinking of placing an ad in, and one thing you can observe is whether or not their opt-in process is single or double. The reason why more experienced marketers almost always use double opt-in is to avoid being accused of spam, so this is something you should look for. Double opt-in not only tells you that the publisher is conscientious but that the subscribers really meant to sign up for the ezine. Best Lawn Mower What's stopping you then You now have enough information to start benefiting from ezine advertising today.